Andy Fowlder - "Putting Brands in Peoples Hands"

A GOOD CREATIVE IDEA

IS A GOOD CREATIVE IDEA

LBB> You did a presentation for IPA, and in that you discussed the various media that are out there at the moment. You’re quoted as saying “every media has a part to play, nothing is dying, nothing is redundant – just their roles have changed”…

AF> I really believe that if you have the right mind-set, this is the beginning of the second golden age of advertising. If you have good ideas, there are so many different ways to bring them to life. All this talk about new media and older media is bullshit to be honest. No media has died; it’s just that the role of certain channels has changed. Anyone that thinks a poster is the be-all-and-end-all of a campaign is living in the past. The poster is now used to amplify an idea or announce an event. Technology and new media allows us to do such extraordinary things – it’s mind-blowing. 

As part of our creative presentations, we have this idea called ‘dream layer’. The idea of that is that technology allows brands to give people experiences that they couldn't even have dreamed of ten years ago. Technology can provide a secondary layer over our everyday life, almost giving us an alternative experience

5 Minutes With… Andy Fowler

http://www.lbbonline.com/news/5-minutes-with-andy-fowler/

PUTTING BRANDS IN PEOPLE'S HANDS  https://vimeo.com/20746632