Creative Rhetoric's: Play And Fun
Creativity is harder than it looks, especially in advertising where the safe idea that will guarantee to bring in audiences is usually favored. However creativity is paramount in the advertising industry in order to evolve and grow.
This particular advert, is not actually an advertisement at all, in the sense that it is unpublished, I came across it whilst on Pinterest. A profile Owen Evans pinned it. And i thought it was hilarious! Obviousy fairy could never publish something like this because of how offensive it is and the fact that fairy is a family brand, but it does demonstrate the creative rhetoric effectively. Fun and creativity, do things you wouldn't normally do. However it does highlight an important point, they need to work too. I think if this was ever to publish it would completely change fairy's target audience to make a younger market. The advert needs to address the brief and target audience in the end. It is good to be creative and have fun but there is an end goal in sight.
This can also be used as an example of 'The Creative Affordances of Technology' in social media that has given creatives a new and exciting opportunities, with websites like Facebook, Twitter, Instagram, Pinterest etc, you get the chance to speak to people in the same as you that you wouldn't have, in the past, it would have been difficult to get hold of. It's opened up a whole new world in which we can see other people's opinions and post our work. It flattens social hierarchies in the fact that CEO's of companies and Creative Directors are put in the same place as junior art directors and interns, having the same room to give their opinion and speak openly with those around them and those that may be lower in social class
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